There's a lot of great seltzers out there, but Balloon is truly special. It recognizes that scientifically, flavours are boosted with just a little bit of sugar.

I knew from the get go that I wanted to incorporate the flavour into some sort of balloon imagery. Throughout the brand, I strived to evoke the feeling that summer break gave me as a kid, without directly referencing one type of design era to avoid nostalgia farming. I always like to have little easter eggs in my work, so to take it further I wrapped the balloon string around the cans and back into the logo so that the holder can follow it around to read more or just check out the design.