Designing a scaleable CPG brand
Standing out at the farmers market these days is tough. Based approached me to create a scalable brand design packed with personality to connect with customers. With higher value packaging in mind for the future, I designed a system that would work on the standard container packaging in the meantime.
I designed a custom word mark & icon, a set of recognizable characters for each flavour, and used that to create labels & a brand system for Based to use across all their channels.
The logo
Custom wordmark & Icon
The characters
By using characters to represent flavours, the brand has a greater jumping off point for expansion. Think stickers, t shirts, memorabilia, lore, etc.
Application
I designed a system that could be applied to any packaging type and look great, rather than relying on custom containers. This way, they are ready to print at any business phase.
